Food & Agriculture PR Agency for Food, Beverage & Agrifood Brands
6 Seeds Consulting is a food & agriculture PR agency helping Food, Beverage, Agriculture, CPG & Agrifood Brands earn meaningful coverage and build lasting reputation. We combine deep category expertise with AI, GEO and next-generation storytelling to turn complex stories into narratives that journalists, customers and stakeholders can't ignore.
Our PR Services
•Media Relations & Publicity — earned coverage in national, regional, trade, and broadcast.
•Press Releases & Story Pitching — written to journalistic standards and distributed via Business Wire, GlobeNewswire, and PR Newswire.
•Product Launches & PR Campaigns — from strategy to execution, ensuring your story breaks through.
•Media Training & Executive Positioning — preparing leaders with clarity and confidence.
•Messaging & Key Messages — creating narratives that resonate and stick.
•Crisis Communications & Reputation Management — crisis tested, reputation rebuilt.
From Newsrooms to Trade Journals — We Get Food, Beverage, Agriculture, CPG & Agrifood Brands Seen
Our clients' stories appear in the publications and broadcasts that matter most — from national newsrooms to specialized food, beverage and agriculture trade media. Whether you need consumer visibility or industry credibility, we know how to get your story in front of the right journalists.
Coverage highlights include Canadian Grocer, Nation's Restaurant News, Food Dive, The Grocer, BEVNET, CBC, BBC, CNN and other influential outlets across food, beverage and agriculture.
Why Choose a Food & Agriculture PR Agency?
- ✓Generalist PR firms spread themselves thin. We don't.
- ✓We live and breathe food, beverage, and agriculture communications—from nutrition and farming to food tech and sustainability. We understand the unique challenges of supply chains, commodity groups, and consumer trust in food products.
- ✓That focus means faster traction, sharper storytelling, and results that generalist agencies can't match.
Storytelling That Moves Markets
- ✓Every food and agriculture brand has a story—but not every story earns headlines.
- ✓We know how to uncover the angles journalists can't resist and translate technical innovations, product launches, and advocacy efforts into narratives that resonate.
- ✓From farm fields to test kitchens to policy panels, we turn complexity into clarity, and clarity into coverage.
The Network You Can't Buy
- ✓For over 15 years, we've built trusted relationships across national media, trade publications, food writers, agriculture reporters, and industry tastemakers.
- ✓It's why clients call us a food publicist with reach and reputation. Our network is the shortcut that gets your brand in front of the right journalists, editors, and influencers faster.
Why PR Has Never Mattered More
- ✓Search is changing. Consumers now ask ChatGPT, Claude, and Perplexity for answers—and these AI systems lean on credible media coverage to shape what they say.
- ✓If your brand isn't being covered in authoritative outlets, AI may never mention you at all.
- ✓That makes public relations more critical than ever: every earned story is not just a reputation win but also an AI training signal.
Proven Impact in Food & Agriculture PR
PR isn't about vanity metrics — it's about outcomes that move markets, shift perception and strengthen reputation. For more than 15 years, we've delivered measurable results for Food, Beverage, Agriculture, CPG & Agrifood Brands across North America.
Elevating Canadian Pulses
- ✓Earned hundreds of stories and drove a cross-country restaurant tour that put pulses on menus nationwide.
Shaping the Food Security Conversation
- ✓Sparked national debate on the role of agriculture in the Yukon and its importance to Canada's food future.
Driving Millions of Impressions
- ✓Generated major media coverage for Derlea pesto and onion products, introducing them to new audiences across the country.
Trusted by Leading Food, Beverage, Agriculture, CPG & Agrifood Brands
For over 15 years, we've earned coverage for some of the most respected names in food, beverage, and agriculture. From global icons to emerging innovators, our work has helped brands build reputation, launch products, and secure lasting trust.
If You Were Looking for Crave…
You're in the right place.
Crave Public Relations is now part of 6 Seeds Consulting. The same food and beverage PR expertise, the same trusted relationships — now backed by deeper research, strategy and AI-forward communications that help Food, Beverage, Agriculture, CPG & Agrifood Brands move forward with clarity and confidence.
Food & Agriculture PR — Your Questions Answered
What does a food and agriculture PR agency do?
A food and agriculture PR agency specializes in earning media coverage, building reputation, and managing communications for brands in the food, beverage, and agriculture sectors. We handle media relations, press releases, product launch campaigns, crisis communications, executive positioning, and strategic messaging — all tailored to the unique challenges of food safety, sustainability, supply chains, and consumer trust in food products.
How is food and agriculture PR different from general PR?
Food and agriculture PR requires deep sector expertise that general agencies lack. We understand commodity markets, farm-to-table narratives, food safety regulations, sustainability claims, nutrition science, and the unique media landscape spanning trade publications, food writers, agriculture reporters, and national newsrooms. This specialization means faster media traction, more credible storytelling, and results that generalist firms can't match.
Why is food PR critical in the age of AI?
AI systems like ChatGPT, Claude, and Perplexity are fundamentally changing how consumers discover food brands — and these systems rely heavily on credible media coverage to determine what they recommend. When someone asks AI 'What's the best organic baby food?' or 'Which sustainable agriculture companies should I trust?', the AI's answer is shaped by the quality and quantity of your earned media coverage. If your brand hasn't been featured in authoritative publications, AI may never mention you at all. This makes PR more critical than ever: every press mention, trade article, and media interview becomes an AI training signal that determines whether your brand exists in the future of search. Quality PR content — from tier-1 media placements to expert commentary — is now the difference between being visible to AI or invisible to the next generation of consumers.
How long does it take to see PR results?
Media coverage timelines vary by story type and news cycle. Product launches and timely news can generate coverage within weeks. Reputation-building campaigns and thought leadership typically show momentum within 3-6 months as relationships deepen and story angles gain traction. Crisis communications require immediate response. We set realistic expectations based on your goals, media landscape, and story readiness.
Do I need a PR agency if I already have a marketing team?
Yes — PR and marketing serve different but complementary roles. Marketing controls your owned channels (ads, website, social media). PR earns third-party credibility through media coverage, which builds trust that paid marketing cannot. Many food brands use marketing for customer acquisition and PR for reputation, launches, and crisis management. We often partner with in-house marketing teams to amplify reach and reinforce messaging across all channels.
What's the difference between PR and advertising for food brands?
PR earns media coverage through storytelling and relationships — it's third-party credibility from journalists, editors, and trusted outlets. Advertising is paid placement where you control the message but lack the trust factor. Consumers trust earned media coverage far more than ads. PR is especially powerful for food brands navigating skepticism around health claims, sustainability, and transparency. The two work best together: PR builds trust, advertising drives action.
Can PR help with crisis management in the food industry?
Absolutely. Food industry crises — recalls, contamination, supply chain failures, or negative media — require immediate, strategic response. We've managed crisis communications for Food, Beverage, Agriculture, CPG & Agrifood Brands facing reputational threats. Our approach includes rapid stakeholder assessment, message development, media training, transparent communications, and reputation rebuilding. The key is speed, honesty, and a clear plan to restore trust.
What types of food and agriculture stories do you help tell?
We help brands tell stories about product launches, innovation, sustainability, nutrition, farming practices, export growth, food security, supply chain resilience and more. Whether your focus is consumer products, B2B ingredients or policy and advocacy, we find the angles that matter to both media and your stakeholders.
Do you only work with brands that have consumer products on shelf?
No. We work with CPG brands, but also with commodity boards, producer groups, B2B suppliers, ag-tech companies, trade associations and organizations that never appear on a supermarket shelf but are critical to the agrifood system.
What does a typical engagement with 6 Seeds look like for PR?
Most PR engagements start with clarity: understanding your goals, audiences, risks and opportunities. From there, we build a PR roadmap that may include media strategy, key messages, a story pipeline, launch or campaign plans, and ongoing pitching. We can act as your PR agency of record or support your internal team on specific projects or markets.
Ready to Tell Your Story?
Let's discuss how strategic public relations can help your food or agriculture brand build trust, manage reputation, and drive meaningful business results.