Derlea Appoints 6 Seeds Consulting to Lead Strategic Communications Campaigns
Toronto-based food and agriculture agency to support brand storytelling and media engagement across Canada.
TORONTO, January 1, 2025 — Derlea Brand Foods has selected 6 Seeds Consulting as its strategic communications partner for its national product initiatives, including the launch of new onion products and category support for its pesto line. The engagement will focus on clear, credible storytelling and earned visibility with consumers, trade, and food media across Canada.
As part of the partnership, 6 Seeds will provide strategic counsel and communications advisory to help Derlea articulate product value, strengthen relationships with key audiences, and show up consistently across channels in both English and French. Leveraging deep sector experience in food and agriculture, the agency will guide integrated messaging and media engagement to support brand momentum at retail and with culinary influencers.
“Derlea has been part of Canadian kitchens for decades,” said Andreas Duess, CEO & Co-founder of 6 Seeds Consulting. “Our role is to bring disciplined storytelling to the forefront—grounded in what home cooks and retail partners value—so the brand’s offerings are easy to understand, easy to trust, and easy to choose.”
The program will include ongoing senior advisory from the 6 Seeds leadership team—aligning narrative, timing, and outreach around priority milestones—while reinforcing Derlea’s reputation for quality, convenience, and Canadian roots.
“We’ve built our careers at the intersection of food, media, and community,” said Saskia Brussaard, Managing Partner & Co-founder of 6 Seeds Consulting. “This partnership is about showing up with clarity and credibility—supporting Derlea’s teams as they engage cooks, retailers, and journalists in a way that feels useful, human, and true to the brand.”
About 6 Seeds Consulting
6 Seeds Consulting is a marketing, communications, and research agency built for the age of AI. We combine digital-twin research with marketing and communications strategies that help food and agriculture brands generate faster insights, smarter strategies, and stronger visibility. Rooted in food and built for forward motion, we act as your wayfinder—helping you fix what’s broken, fuel what’s next, and find your way forward.
Headquartered in Toronto with partners worldwide, 6 Seeds works with leading food and agriculture organizations including commodity boards, CPG innovators, sustainable growers, and agri-tech pioneers.
Learn more at 6seedsconsulting.com