NWC Wild Rice Company Appoints 6 Seeds Consulting as Agency of Record

Toronto-based food and agriculture agency to lead brand strategy, communications, and market growth for Métis-owned enterprise.

TORONTO, November 4, 2024 — The NWC Wild Rice Company, a 100% Métis-owned and operated enterprise based in northwest Saskatchewan, has appointed 6 Seeds Consulting as its agency of record to lead brand strategy, communications, and market development. The partnership will help the company strengthen its presence in Canada’s food sector, expand distribution, and build a national awareness platform rooted in authenticity, sustainability, and community leadership.

Founded in 2019, NWC Wild Rice Company represents seven northern Métis communities united in advancing land-based industries and creating economic opportunities across their traditional territories. The company ensures harvesters receive fair prices and a share of profits, while bringing high-quality Canadian wild rice to consumers across the country.

As agency of record, 6 Seeds Consulting will oversee integrated brand, marketing, and communications strategy—supported by consumer insight, data-driven research, and ongoing strategic counsel. The partnership will focus on long-term growth, visibility, and value creation across retail, foodservice, and B2B channels.

“This partnership represents what’s best about Canada’s food future—authentic, community-rooted enterprise guided by values of stewardship and self-reliance,” said Saskia Brussaard, Managing Partner & Co-founder of 6 Seeds Consulting. “NWC Wild Rice is an extraordinary example of Indigenous entrepreneurship and resilience. We’re honoured to help bring their story to life and strengthen their voice across the marketplace.”

“NWC Wild Rice is redefining what sustainable food production looks like in Canada,” said Andreas Duess, CEO & Co-founder of 6 Seeds Consulting. “As agency of record, our focus is to help translate that vision into strategy—connecting market insight, brand storytelling, and data-driven growth in a way that honours both tradition and innovation.”

About 6 Seeds Consulting

6 Seeds Consulting is a marketing, communications, and research agency built for the age of AI. We combine data intelligence with strategy and storytelling to help food and agriculture brands generate faster insights, smarter strategies, and stronger visibility. Rooted in food and built for forward motion, we act as your wayfinder—helping you fix what’s broken, fuel what’s next, and find your way forward.

Headquartered in Toronto with partners worldwide, 6 Seeds works with leading organizations across the food system, including commodity boards, CPG innovators, sustainable growers, and agri-tech pioneers.

Learn more at 6seedsconsulting.com