Just Vertical Appoints 6 Seeds Consulting to Lead Strategic Communications and Public Relations Program
Toronto-based food and agriculture agency to support high-profile announcements and media engagement across North America.
TORONTO, January 1, 2025 — Just Vertical, a Canadian leader in sustainable indoor farming technology, has selected 6 Seeds Consulting as its strategic communications and public relations partner. The six-month engagement will focus on elevating Just Vertical’s public profile and amplifying its leadership in the fast-growing agri-tech and controlled-environment agriculture sectors.
As part of the partnership, 6 Seeds Consulting will provide strategic communications counsel, media relations, and storytelling support for a series of major announcements, including new partnerships, humanitarian initiatives, and technology launches. Drawing on its deep experience in the food and agriculture sector, the agency will help position Just Vertical at the intersection of innovation, sustainability, and social impact.
“Just Vertical is redefining what’s possible in local food production,” said Andreas Duess, CEO & Co-Founder of 6 Seeds Consulting. “Their work demonstrates how technology and agriculture can come together to address some of the most pressing challenges of our time—food insecurity, sustainability, and resilience. We’re proud to help them tell that story with clarity and reach.”
The engagement includes strategic media outreach, campaign development, and advisory support around key projects such as the company’s collaboration with GlobalMedic and NuLeaf Farms and its launch of next-generation indoor Grow Rack systems. Through these efforts, 6 Seeds Consulting will help Just Vertical expand awareness, strengthen stakeholder relationships, and reinforce its reputation as a category innovator.
“At 6 Seeds, we’ve spent decades helping food and agriculture organizations communicate with credibility in moments of change,” said Saskia Brussaard, Managing Partner & Co-Founder of 6 Seeds Consulting. “Just Vertical’s mission aligns perfectly with ours—rooted in food, driven by innovation, and focused on real-world impact. This partnership reflects the best of where technology and purpose meet.”
About 6 Seeds Consulting
6 Seeds Consulting is a marketing, communications, and research agency built for the age of AI. We combine digital-twin research with marketing and communications strategies that help food and agriculture brands generate faster insights, smarter strategies, and stronger visibility. Rooted in food and built for forward motion, we act as your wayfinder—helping you fix what’s broken, fuel what’s next, and find your way forward.
Headquartered in Toronto with partners worldwide, 6 Seeds works with leading food and agriculture organizations including commodity boards, CPG innovators, sustainable growers, and agri-tech pioneers.
Learn more at 6seedsconsulting.com