California Prunes taps 6 Seeds Consulting for Social Media Research & Intelligence

Toronto-based agency to deliver data-driven insight into how consumers in Canada and the UK engage with the prune category and California Prunes brand online.

TORONTO, September 2, 2025 — The California Prune Board has appointed 6 Seeds Consulting for social media intelligence in Canada. The initiative will provide California Prunes with insights into consumer sentiment, online conversation, and category trends—helping the organization better understand how Canadians and British citizens are engaging with both the prune category and the California Prunes brand.

Using advanced social listening tools and AI-enabled analysis, 6 Seeds will track key conversations across major digital platforms, identifying emerging narratives and opportunities to shape perception. The program builds a foundation for future marketing and communications strategies, aligning with California Prunes’ commitment to promote health, taste, and innovation in the Canadian and UK market.

“California Prunes has a powerful story,” said Saskia Brussaard, Managing Partner and Co-founder of 6 Seeds Consulting. “Our role is to uncover how that story is being told—and retold—across the digital landscape, giving the brand the clarity it needs to connect with consumers in more meaningful, measurable ways.”

“Understanding how people talk about food online offers a direct window into culture and behaviour,” said Andreas Duess, CEO and Co-founder of 6 Seeds Consulting. “By combining social data with our expertise in food and agriculture, we can help California Prunes see not just where the conversation is—but where it’s going.”

About 6 Seeds Consulting

6 Seeds Consulting is a Toronto-based strategy, communications, and insights agency dedicated to the food and agriculture industries. We combine data intelligence with storytelling to help brands uncover insight, strengthen strategy, and drive measurable impact. Rooted in food and built for forward motion, we help our partners fix what’s broken, fuel what’s next, and find their way forward.

Learn more at 6seedsconsulting.com